What are Promotional Products, Anyway?

Once known as specialty products or specialty advertising, promotional products (or corporate specialty merchandise) include a vast number of items that can be custom imprinted with a company’s name, logo or tagline. Some industry observers estimate that the number of specialty merchandise available tops a million, so there’s no lack of options for advertisers looking for the best fit for their budget, target market and brand.

Much of the value of promotional products is precisely that versatility. Perhaps no other single medium can help increase repeat sales, motivate employees and build brand recognition and customer loyalty?

Promotional products are equally effective with customers, vendors, distributors and employees. They can dramatically enhance the effectiveness of a short-term advertising campaign while, at the same time, helping to build strategic long-term relationships. Studies show that the regular use of promotional business products can actually boost your customer approval ratings by over 50 percent!

Usually designed to be useful, entertaining or eye-catching, custom imprinted promotional products can be a powerful call to action, especially if they accompany printed advertising literature.

Specifically, promotional business products can be used to:


  • Increase Customer Referrals and Repeat Business
  • Create An Effective Employee Incentive Program
  • Maximize Advertising and Branding Campaigns
  • Launch New Products and Services
  • Use Trade Show Promotions to Improve Traffic

Have questions about how we can help you create the promotional products campaign that’s right for your business? Feel free to contact us to see how we can help.

  
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